{kaleido, a study in curiosities} Eugene, OR via San Francisco, CA


An ad for new Yahoo! Mail.

..…not sure if anyone cares.

This ad isn’t going to make me go back to Yahoo!, but it’s so sweet. 

If you could’ve cared less about my industry thoughts, here’s a pretty video on Tokyo! Filmed and edited by Philip Bloom, a director in London, this piece of work takes you through the fast-paced life of Japan, yet it feels very calm the entire time. (Perhaps because it’s set to Air’s “Alone in Kyoto,” one of my favorite pre-teen songs, thanks to Keane.) He breaks up the images of everyday people hustling and bustling with homeless people sleeping in cardboard boxes. It’s disheartening, but not meant to exploit. 

I wanted to show how different Tokyo was, but at the same times just like any city I have been to. 

When I arrived, I felt like I was on an alien planet, then by the the time I left a week later, I felt it was just like home in so many ways. That is what I tried to capture.

Out of all the countries in Asia, I haven’t been to Japan. I imagine it’s an entirely different world. 


Do you guys think I should make this “cool Vimeo/maybe YouTube video” thing a weekly feature?

Legwork Studio - Creative Agency - Denver, CO

Although we’re more than halfway through February, I still find this compilation of lessons from 2010 valuable. (Plus, who can resist typographic videos?) 

I don’t care for spouting industry-related quotes, honestly, but these are good things to remember and apply to any profession, really:

"Buzz bombs and big promises only get you so far."

"Chasing a dangled carrot will only make you hungrier. It’s okay to say no."

"Be gracious in victory, and learn from defeat. (In other words, be humble.)"

"You only get so many chances. Don’t blow it."

As a student entering the field next year and trying to get a head start this summer, it’s important to constantly remind myself of these four things. Mistakes are understandable - nay, expected - in the beginning…but let’s try not to make too many, okay? :)

I must keep myself and my ego in check and avoid overly grandiose language in my work (er…) I’m a bit worried about my ego, honestly. I don’t know where I get it from, but it definitely came up at the desk last year. This is my biggest flaw, but I acknowledge it and just need to learn how to keep my mouth shut AND offer criticism in a way that doesn’t sound condescending.

Learning, always learning.


The Eiffel Tower case study.

Ha! Fun little video about turning around the “sissy” branding of France in the 1800s. I should show this to my Modern Europe professor.

"All art is advertising. Is your advertising art?


Nothing but four months of memory on film.

I was waiting for some ad in the end because this video seemed too good to be true…but one didn’t appear. I had no reason to care about these people, but the camera captures them so well and genuinely. You can feel the heart and excitement these teenagers have about their lives.

I was equally pulled in by nostalgia, especially during the bonfire scene. (That’s how my group “partied.” Not with beer pong, but by freezing on the beach.) Who would’ve thought high school would be so much crazier than college? Like I’ve said before, the concept of a “core group” of friends in college just doesn’t exist for some people. I don’t think about it much anymore, but it is a bit sad when I think back at how good I had it in San Francisco, compared to what life is like here.

"Up There" (directed by Malcom Murray)

This short film about hand-painted advertising is nothing short of amazing. The angles from that high up are simultaneously frightening and breathtaking. I loved seeing all the details of the paint strokes and the progress of the ad throughout the film. The film is actually sponsored by Stella Artois and is one element of The Ritual Project (link isn’t working for me, so beware!), a time-lapse video of the Belgian Pouring Ritual that took three weeks to finish. Finding out that the documentary was sponsored kind of tainted it for me, but being backed by a brewery shouldn’t take away from the quality of the film and the hard work that goes into hand-painted advertising. I won’t take those brick walls for granted from now on, but how much longer will this craft be around for?

(found on Design Work Life)


This is super tweet. Sweet. Sweet tweets. Orange turn your tweets into cute animations


Charmaine Ng, writer and social media strategist. Available for work in June. Find me on Twitter (noodlemaine) and on my other Tumblr (nowgoforth).