I like the new Starbucks logo but it seems as though they just keep zooming in on the naked mermaid. My guess is by 2020 the logo will just be her cropped breasts. To celebrate this the Baristas will work topless and their cups won’t have lids.
How do people feel about the new logo? I haven’t been online all day, so I missed any possible storms of outrage or statements of admiration. I like it. It’s simple. How can anyone hate it?
Here, Starbucks explains the logo change. At first, I didn’t understand why they needed to change it at all, but age does show, and new paths do emerge. It’s not all about the coffee no more.