One clever Coca-Cola ad reads, “Who has time to stand in line for a latte?” While there’s nothing all too clever about the copy on the ad, it’s the location that makes the difference. It’s placed right next door to a Starbucks. Right next door.
Burn.
Google just unveiled Hotpot tonight, a new feature that combines the reviews of Yelp with the handiness of Google Places. It’s incredibly easy to jump to and makes reviewing simple. I love Yelp, but I never added my recommendations, and frequent reviewers have now attained a snobby hipster reputation. With Google Hotpot, everything is on one page, and giving your brief opinion on a place never takes you away to a new page.
The site isn’t too attractive, unfortunately. Why go with a bland corporate light-blue when the name of your feature is exciting and spicy? I’m sure Google can find a better way to strike a balance.
What do you guys think of this feature? Will you be leaving Yelp anytime soon?
(image via Mashable)
FYI, EVERYONE. Make sure to protect your privacy! If you didn’t hear yesterday, Facebook’s new location-based app, Facebook Places, allows you to check in whereever you are. However, if the group you’re hanging out with is logging their whereabouts for their network to see, they can also tag YOU, and that’ll be broadcasted on your wall. (Just like when someone tags you in a status update.)
“Oh hell no” is right.
Charmaine Ng, writer and social media strategist. Available for work in June. Find me on Twitter (noodlemaine) and on my other Tumblr (nowgoforth).
