“The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?
The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.”
Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
I hope it’s in the stalls too! That’d keep me entertained while I’m on the seat.
Campaign: Moustaches Make A Difference
Design Agency: TWBA
Moustaches Make A Difference campaign by Singapore based design agency TBWA with a light note brings awareness to a very serious subject like prostate cancer, urging you support prostate cancer research by growing a moustache (and making a donation).
This Moustache Movember thing is everywhere this year. These ads are simple and eyecatching.
Wow. You don’t see campaigns like this in America. I still wouldn’t use the Yellow Pages for anything, but the brand just earned major cool points in my book.
Having a guy produce and market a chocolate bar that tastes like yellow? It’s such a ridiculous, but genius, idea.
An awesome campaign from Yellow Pages in New Zealand that literally got the whole country talking.