{kaleido, a study in curiosities}

Old Navy Retires 'Supermodelquins'

stepa:

New Music-Centric Campaign Includes Original Songs, Tie-in With Shazam App.

THANK GOD. If there’s a campaign I’ve hated more in the past year, I can’t think of one. This new campaign still sounds kind of lame, but it’s Old Navy. You don’t expect crazy stuff from them. At least a fake band isn’t creepy!

18 / 02

8 notes

—

michaelforsberg:

2D and 3D worlds collide in these print ads for fashion label Allen Solly

See More HERE

—

05 / 02

6 notes

textbook:

katespadeny:

our spring ad campaign: featuring bryce dallas howard as the face of kate spade new york for 2011.

Welcome to tumblr, kate spade new york…I imagine tumblr will go crazy for you.

And the Kate Spade love continues.

04 / 02

3,451 notes

creativeinspiration:

Nintendo DSi

“The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.”

Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer

I hope it’s in the stalls too! That’d keep me entertained while I’m on the seat.

04 / 12

10 notes

// Mustaches Make A Difference Campaign//

wetheurban:

Campaign: Moustaches Make A Difference

Design Agency: TWBA

Visit: mosmakeadifference.com

Moustaches Make A Difference campaign by Singapore based design agency TBWA with a light note brings awareness to a very serious subject like prostate cancer, urging you support prostate cancer research by growing a moustache (and making a donation).

Read More

This Moustache Movember thing is everywhere this year. These ads are simple and eyecatching.

12 / 11

59 notes

I never would’ve thought to collaborate with Bing on a scavenger hunt based off of a rapper’s memoir.

*applause*

ideasareawesome:

To promote Jay-Z’s soon-to-be released (11/16/10) memoir, “Decoded,” Droga5 has devised an incredible campaign.

19 / 10

10 notes

—

Wow. You don’t see campaigns like this in America. I still wouldn’t use the Yellow Pages for anything, but the brand just earned major cool points in my book.

Having a guy produce and market a chocolate bar that tastes like yellow? It’s such a ridiculous, but genius, idea.

wantandblog:

An awesome campaign from Yellow Pages in New Zealand that literally got the whole country talking.

—

18 / 10

23 notes

KevinNuut.com: Media Frustrations

kevinnuut:

I’ve been getting frustrated by the on-going news campaign to help prevent teen suicide. This concept of ‘Don’t worry, it’ll get better’ is not a campaign - it’s a band-aid. You aren’t helping anyone unless you start dealing with the issues.

Instead, there should be campaigns to eliminate…

07 / 10

64 notes