I hate the word “advertising”. I like to think we work in the “media art bussiness”.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
Absolutely gorgeous illustration and copy - but what do they have to do with Mercedes? That their cars appeal to both left and right brain people? This could’ve used one more line of copy to connect the art with the brand.
Although we’re more than halfway through February, I still find this compilation of lessons from 2010 valuable. (Plus, who can resist typographic videos?)
I don’t care for spouting industry-related quotes, honestly, but these are good things to remember and apply to any profession, really:
"Buzz bombs and big promises only get you so far."
"Chasing a dangled carrot will only make you hungrier. It’s okay to say no."
"Be gracious in victory, and learn from defeat. (In other words, be humble.)"
"You only get so many chances. Don’t blow it."
As a student entering the field next year and trying to get a head start this summer, it’s important to constantly remind myself of these four things. Mistakes are understandable - nay, expected - in the beginning…but let’s try not to make too many, okay? :)
I must keep myself and my ego in check and avoid overly grandiose language in my work (er…) I’m a bit worried about my ego, honestly. I don’t know where I get it from, but it definitely came up at the desk last year. This is my biggest flaw, but I acknowledge it and just need to learn how to keep my mouth shut AND offer criticism in a way that doesn’t sound condescending.
Learning, always learning.—
"Up There" (directed by Malcom Murray)
This short film about hand-painted advertising is nothing short of amazing. The angles from that high up are simultaneously frightening and breathtaking. I loved seeing all the details of the paint strokes and the progress of the ad throughout the film. The film is actually sponsored by Stella Artois and is one element of The Ritual Project (link isn’t working for me, so beware!), a time-lapse video of the Belgian Pouring Ritual that took three weeks to finish. Finding out that the documentary was sponsored kind of tainted it for me, but being backed by a brewery shouldn’t take away from the quality of the film and the hard work that goes into hand-painted advertising. I won’t take those brick walls for granted from now on, but how much longer will this craft be around for?
(found on Design Work Life)—