{kaleido, a study in curiosities} Eugene, OR via San Francisco, CA

brooklynmutt:

Introducing the Chromebook

Always love Google videos, but I won’t be buying this Chromebook. I played with @rrriches’ beta version a bit ago, and it was just too counter-intuitive. I don’t need something like that in my life right now.

(via fastcompany)

advertisingovereverything:

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel ‏Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig ‏Art Directors: Gil Aviyam, Dror Nachumi ‏Illustrators: Gil Aviyam, Lena Guberman ‏Copywriters: Sharon Refael, Oren Meir ‏Executive Client Director: Adam Polachek ‏Account Supervisor:  Yael Yuz ‏Account Manager: Mayran Sadeh ‏Head of Strategic Planning: Yoni Lahav ‏Planning Director: Zohar Reznik ‏Planner: Nili Rabinowitz Published: February 2011

Absolutely gorgeous illustration and copy - but what do they have to do with Mercedes? That their cars appeal to both left and right brain people? This could’ve used one more line of copy to connect the art with the brand.

advertisingovereverything:

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz
Published: February 2011

Absolutely gorgeous illustration and copy - but what do they have to do with Mercedes? That their cars appeal to both left and right brain people? This could’ve used one more line of copy to connect the art with the brand.

(via stepa)

helloyoucreatives:

Vader sucks.

helloyoucreatives:

Vader sucks.

advertisingovereverything:

An ad for new Yahoo! Mail.

..…not sure if anyone cares.

This ad isn’t going to make me go back to Yahoo!, but it’s so sweet. 

stepa:

The Eiffel Tower case study.

Ha! Fun little video about turning around the “sissy” branding of France in the 1800s. I should show this to my Modern Europe professor.

"All art is advertising. Is your advertising art?

helloyoucreatives:

Its like MacDonalds only smaller.

Wow, McDonald’s in France sells macarons? Smart.

helloyoucreatives:

Its like MacDonalds only smaller.

Wow, McDonald’s in France sells macarons? Smart.

theemspace:

One clever Coca-Cola ad reads, “Who has time to stand in line for a latte?” While there’s nothing all too clever about the copy on the ad, it’s the location that makes the difference. It’s placed right next door to a Starbucks. Right next door.

Burn.

theemspace:

One clever Coca-Cola ad reads, “Who has time to stand in line for a latte?” While there’s nothing all too clever about the copy on the ad, it’s the location that makes the difference. It’s placed right next door to a Starbucks. Right next door.

Burn.

advertisingovereverything:

dietpepsibackroom:

 
Actress Sofia Vergara is the “new” face of Diet Pepsi. Vergara’s stellar career began with Pepsi when she appeared in a Latin American Pepsi commercial when she was just 17 years old.     
The ad is a first in a series which will debut in the February 28 issue of People Magazine.

This is a strong play by Pepsi.
Many people including myself thought it unwise to promote a skinny can, along with the idea that it was made for the “sassier, confident” women.
But by putting Sofia Vergara, a very curvy (in the best way possible) woman, as the face of the can. It completely kills any suggestion that the company is promoting a skinnier lifestyle in women.
Awesome.

advertisingovereverything:

dietpepsibackroom:

Actress Sofia Vergara is the “new” face of Diet Pepsi. Vergara’s stellar career began with Pepsi when she appeared in a Latin American Pepsi commercial when she was just 17 years old.    

The ad is a first in a series which will debut in the February 28 issue of People Magazine.

This is a strong play by Pepsi.

Many people including myself thought it unwise to promote a skinny can, along with the idea that it was made for the “sassier, confident” women.

But by putting Sofia Vergara, a very curvy (in the best way possible) woman, as the face of the can. It completely kills any suggestion that the company is promoting a skinnier lifestyle in women.

Awesome.

Charmaine Ng, writer and social media strategist. Available for work in June. Find me on Twitter (noodlemaine) and on my other Tumblr (nowgoforth).