Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
Absolutely gorgeous illustration and copy - but what do they have to do with Mercedes? That their cars appeal to both left and right brain people? This could’ve used one more line of copy to connect the art with the brand.
One clever Coca-Cola ad reads, “Who has time to stand in line for a latte?” While there’s nothing all too clever about the copy on the ad, it’s the location that makes the difference. It’s placed right next door to a Starbucks. Right next door.
Actress Sofia Vergara is the “new” face of Diet Pepsi. Vergara’s stellar career began with Pepsi when she appeared in a Latin American Pepsi commercial when she was just 17 years old.
The ad is a first in a series which will debut in the February 28 issue of People Magazine.
This is a strong play by Pepsi.
Many people including myself thought it unwise to promote a skinny can, along with the idea that it was made for the “sassier, confident” women.
But by putting Sofia Vergara, a very curvy (in the best way possible) woman, as the face of the can. It completely kills any suggestion that the company is promoting a skinnier lifestyle in women.