The popping colors contrasted against the white light in the background just works so well.  And of course, the clothes are classy and put together.
I think it’s also smart advertising. They’re not using much copy at all, but instead show shoppers how they can connect their personality types with kate spade’s new pieces. It’s pretty generalized, but you get the picture. 
textbook:

most of you know my thoughts on the kate spade new york and jack spade. just thought i’d throw this image up from the fall 2010 campaign. click through to see all the rest of them. 

The popping colors contrasted against the white light in the background just works so well.  And of course, the clothes are classy and put together.

I think it’s also smart advertising. They’re not using much copy at all, but instead show shoppers how they can connect their personality types with kate spade’s new pieces. It’s pretty generalized, but you get the picture. 

textbook:

most of you know my thoughts on the kate spade new york and jack spade. just thought i’d throw this image up from the fall 2010 campaign. click through to see all the rest of them.