The founders of BJ’s Restaurants are launching a new fast-casual restaurant chain, Stacked, which is going to use iPads to allow customers to order food from their table. The chain is set to open their first restaurant in Southern California in May, with two more to follow.
It does loose a little bit of the personal touch, but I like the idea of having an interactive menu at restaurant tables.
I don’t think that it will filter into many fine dining experiences, but for chain restaurants it’s perfect. Not only is it more efficient (and cost effective) for the restaurant, but it’s also a better experience for the customer.
“An iPad will sit on each table within a metal framed stand and provide customers with the choice of what goes in their burgers, pizzas and salads. They can select the type of buns, meat, toppings etc by clicking and dragging icons on the touchscreen. The resultant menu choice will be viewable on the iPad screen when complete. Diners can also pay for their food via the iPad.”
This is a fantastic idea for making chain restaurants more efficient. It’s not like I go to those places for outstanding service anyway. Can’t wait to see the results.
Kimberly, what do you think? In Silver Cloud’s future? :)